Steve Jobs once said, “You’ve got to start with the customer experience and work backwards to the technology.” It is critical for the marketer to understand and cater to the buyers needs, prior to mastering the technological side of their business. Before speaking on on technology, let’s focus on something far more important; Let’s talk about the customer. After all, agents are constantly reading about the next new technology that promises to make their business more efficient, increase leads or […]
