- Step 1. Embrace The Sale
Many of the Realtors I talk to believe that selling is a dirty word. They associate sales with manipulation and misrepresentation. If that is what you believe, you are:
-Preventing yourself from being as successful as you could be.
-Doing a disservice to your clients.
When you embrace the fact that you are selling yourself and your services to buyers and sellers, you can concentrate on developing professional selling skills.
With those skills, you can help more people because you’ll have a way to communicate clearly the benefits you bring to homebuyers and sellers. You’ll also be more skillful in helping your clients define their needs and recognize when they’re making a smart move.
- Step 2. Convenience Yourself.
There is a variety of ways to attract real estate leads — here are just a few:
-Internet marketing
-Farming
-Referrals
-Email marketing
-Social media
The real estate agents who are successfully attracting real estate leads know they need to make it easy on themselves. That doesn’t mean that drawing leads is a simple task — it takes time, effort and money.
The key to attracting leads is to choose the methods that come most naturally to you. Do what works for you, not what you think you should be doing or what the latest guru is promoting. When you review your alternatives for attracting leads, use those techniques that you know you will do well.
- Step 3. Keeping Consistency
Attracting leads is a process, not an event. It’s not something you do once a year. It’s something you need to incorporate into your daily activities and something that needs to be your top priority.
Most people give up just as they’re about to achieve success especially in marketing. The likelihood is that just about any marketing approach you come across is valuable to someone — when they do it consistently and with enthusiasm.
The questions you need to answer, and then, are: What do I have the money, skill and energy to do to attract leads? What things will I incorporate into my daily activities and continue to do on a consistent basis over the long haul?
Once you have the answer to those questions, you’re ready to go out there and get those leads.